In this segment Daniel Bass, Scott Cutcher, and Steven Lowry discuss the topic of Status Updates. Are status updates nothing more than (more…)

In this segment Daniel Bass, Scott Cutcher, and Steven Lowry discuss crafting a better experience for customers by (more…)

In this segment Daniel Bass, Scott Cutcher, and Steven Lowry discuss crafting a better experience for customers by (more…)

In this segment Daniel Bass, Scott Cutcher, and Steven Lowry discuss the topic ‘What is (more…)

In this segment Daniel Bass, Scott Cutcher, and Steven Lowry discuss the topic ‘What is (more…)

This video is a non-stop, pulse-pounding, nine minutes and seven seconds of emotional larceny and reckless abandon! (more…)

This video is a non-stop, pulse-pounding, nine minutes and seven seconds of emotional larceny and reckless abandon! (more…)

This video is a non-stop, pulse-pounding, nine minutes and seven seconds of emotional larceny and reckless abandon! (more…)

Here is the tip for today…use concrete examples when you have to give an explanation of an abstract concept. Why?

According to their brilliant book, Made To Stick, authors Chip & Dan Heath tell us that “Speaking concretely is the only way to ensure that our idea will mean the same thing to everyone in our audience.”

To illustrate this I am going to give you two examples using Social Media Traction as the subject of what needs to be explained.

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