“Switch makes a convincing case that successful change follows a pattern…one each of us can embrace as we fight to make changes in our lives and the lives of others.”

I have read many business/marketing books and Switch possesses a rare blend of insight and utility.

The idea that successful change efforts follow a pattern didn’t strike me as particularly novel…libraries are filled with books that promise a road-map to successful transformation.

Switch is different .. Switch takes brilliant, high concept ideas .. strips away the hyperbole and puts them on the lower shelves where everyone can reach them.

Dan and Chip Heath have scored another victory against ‘The Curse of Knowledge’ with this book.

But don’t take my word for it .. hear it from Mr. Trust Agent himself.